National Hockey Leagues Advertising Campaign Assignment - 1

National Hockey Leagues Advertising Campaign - Assignment Example Beginning with the hegemonic masculinity, the paper further refers to Conell’s definition of hegemonic masculinity, as a dominance of ruling class, depicted by its control over the sports institutions and media. However, the author of this paper has defined the masculine hegemony, in the context of gender participation in hockey. Accordingly, the campaign is about the dominance of men in sports, projecting women in a subordinated role. Exploring the creation and development of â€Å"inside the Warrior’ theme, the author refers to the NHL’s 2004-2005 lockout season, which resulted in the re-launch of new professional entertainment product, ice hockey. The marketing techniques involved the use of Chinese philosophy and inclusion of female voice. The lockout season was the result of the hockey being transformed from a small game to big business that involved inflated payouts to the players. The resulting declines in the revenues of NHL prompted the league to formalize salary cap and finally the re-branding exercise. In the second part of the paper, the author refers to promotional strategies adopted by the theme conductors. According to the President of Conductor, Tom Cotton, the campaign had a mix of eastern and western strategies, with proverbial reference from China. Tom refers to the campaign as the product of one script, which was part of the content that could be developed into a multi-channel media plan. The first thing that strikes the mind is the use of the word, ’masculinity’ in the advertising campaign, which is being discussed in this article. There is every indication that the campaign has a gender bias, as it depicts the male superiority in the field of hockey. The author does not provide any research material, which could support the presentation of such bias. Even the fans and other participating personalities in the campaign belong to the male species only.

Change Management and Information Technologies Coursework

Change Management and Information Technologies - Coursework Example Change management is of paramount concern within companies, especially in the modern day when changes occur so rapidly and with apparently increasing frequency. The effects on employees must be taken into account when considering these changes. It can be seen as a fulcrum around which many of the great advantages and yet also the challenges of IT revolve. Employees may be empowered to perform new tasks in a much easier manner, and yet may also become disillusioned as they feel they are even more simply a cog within a machine than they were before. While the minutia of instituting change within IT often revolves around practical problems such as software implementation and training of employees, it is just as important to consider the wider implications such as the effect upon the company culture and employee morale of the new technology. These are not peripheral concerns: they are central to the performance of employees and thus the overall success of the company. This analysis will consider how can a manager make sense of the numerous different models and the complexity of the changes that will occur with technological advancements. This has been a central role within business studies for a number of years. The manager needs to be able to consider ahead of time the likely consequences upon both the overall company and specifically upon employee performance before the IT change has occurred. In many ways the culture of the company is most important. A corporate culture can be defined in a number of ways. But in general it consists of a disparate number of forces at work within a company. These include everything from beliefs to systems to the company history to the overall attitude of employees. This might seem overly complex and amorphous for actual practical use, so various attempts have been made to systemize the analysis of corporate culture.One powerful method is through the cultural web. The cultural web is a means of investigating and revealing the culture of an organization. It represents how culture is expressed and how it manifests itself: A Cultural Web The central area of the Venn diagram that represents the cultural web is where the paradigm of change occurs. The manager must view this paradigm within the complexity of the web that has been produced by the various factors that go into the individual sectors:- such as "stories", "power", "symbols", and "routines/rituals". All of these are what make up the culture of a company, and, as can be seen from a cursory glance, they are all 'human' variables that will be held within the general culture of the company. Thus the manager needs to consider how the changes being considered will effect this culture and how, perhaps more importantly, the culture will influence them. This can be related to Baloqun's initial idea of considering the context-specific situation that occurs within a company. The change plan must be made to at least fit reasonably easily within the culture that already exists within the company rather than forcing a radical change within that culture. It is clear that sometimes a radical change in corporate culture is needed (Enron might have benefited from such a change before